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^ "Brand Guidelines – Brand Guidelines | The University of Alabama".

^ 3EIGE and Vice staff (November 30, 2004).

^ Trade Gothic Display – new multi-layer styles for the popular design font.

^ "Trade Gothic (Adobe digitisation)".

Typography, Referenced: A Comprehensive Visual Guide to the Language, History, and Practice of Typography.

^ Tselentis, Jason Haley, Allan Poulin, Richard Tony Seddon Gerry Leonidas Ina Saltz Kathryn Henderson Tyler Alterman ().

Alternate Gothic - ATF's more condensed competitor.

Benton Sans - a modern digital design in the same style but more unified.

The Condensed variant is used by the Israel Defense Forces media. The University of Alabama uses Trade Gothic as its sans-serif branding font. Įxplaining why he often uses Trade Gothic in an article for HiLoBrow, designer Tony Leone wrote that Trade Gothic, especially its Bold Condensed weight, "is airy in its spacing - especially when set as text - which gives it its pleasing plays well with others - that is, it combines nicely with more extravagant or decadent faces and can serve as a workhorse option with other sans serifs." Vice often uses Trade Gothic along with Hector Rounded. Trade Gothic has also been heavily used in the Rapha cycling wear branding. The Arabic version of Amnesty's logo uses the Atrissi Al-Ghad font. Trade Gothic is used both in the organization's logo and to typeset the body text of Amnesty's printed matter. Since 2008, Trade Gothic is one of the key elements of the visual identity of Amnesty International. OpenType features include case-sensitive forms, numerators/denominators, fractions, standard ligatures, localized forms, sub/superscript, proportional/lining figures, glyph (de)composition, kerning, mark (to mark) positioning.

The family include five fonts in one weight and one width, with five different styles inside glyph outlines. The different fonts can be used over each other in layers to create complex effects. It is a rounded version of Trade Gothic Next.ĭesigned by Lynne Yun of Monotype GmbH, this family is based on Trade Gothic Condensed Heavy, but with only capital glyphs for Latin texts. Linotype also released some styles with a rounded design. The extended width from original Trade Gothic was not included. OpenType features include sub/superscript, proportional lining figures. It supports ISO-Adobe 2, Adobe CE, Latin Extended characters. The family includes 17 fonts in four weights and three widths, with the fourth (Light) weight only in widest width fonts, and complementary italic in all but Compressed width fonts. Other reworked designs include terminals, stroke endings, the spacing, and the kerning. The most important change was to remove the inconsistencies found in the original family. Released in February 2009 by Linotype, it is a redesign by Akira Kobayashi and Tom Grace. Like many pre-digital fonts, cross-licensing has meant the original digitisation of Trade Gothic is available from a range of companies, including Adobe (14 styles) and Linotype (36).